Where football and music collide
The video content within Absolute Radio’s new iAD, produced by Contentment for agency Albion, is now live and running on iPhone and iPod Touch apps. It stars rock group Skunk Anansie and features cameo roles from Absolute’s Ian Wright, Russ Williams and Jim Proudfoot. The ad targets tech-savvy football fans and will run until the end of the current season.
Promoting the station’s Rock n Roll Football show, it tells the dream-like story of a man stumbling into a Skunk Anansie sound check where he has to save penalties taken by the band. Initially alarmed, he soon discovers almost super-human goalkeeping skills and saves every single kick. But the band has the last laugh… Click the image to watch the ad.
To see the ‘making of’ film click here.